Our Senior Digital Analyst will measure and analyze the effectiveness of digital marketing & advertising campaigns against business goals, campaign metrics and ROI. This will include research, design, analysis of data and its translation to actionable recommendations.
We are looking for someone who is able to analyze data and make recommendations for how to improve the marketing plan. A key element of success in this position includes the ability to determine not only what can be reported but also the most important data to report. There will be daily collaboration with our Client Strategy, Search, Digital Display, Media Planning and Buying, Growth and Consumer Insights teams. Client-facing and the ability to easily explain complex data and conclusions is paramount. Position requires curiosity and self-motivation for staying current in this rapidly evolving industry.
Skills Knowledge and Abilities:
- Experience with reporting and analyzing ongoing marketing campaigns, website effectiveness, email campaigns, and other online marketing efforts.
- Possess a solid understanding of traditional marketing principles.
Specific experience/knowledge (one or more of the following):
- Google Analytics/Yahoo Analytics
- Webtrends
- CoreMetrics
- Omniture Site Catalyst/Exact Target
- Digital tracking/tagging development abilities
- General analytical experience tying marketing efforts to business results
Qualifications/Education/Experience:
Bachelor’s degree or Master’s degree in related field (marketing, statistics, business administration) is desirable.
Minimum 2 years experience in digital marketing analysis/reporting.
Optional, but preferred Experience/Knowledge:
- Omniture Test & Target or Omniture Insight
- Sharepoint
- Cognos
- Statistical packages such as SPSS or SAS
SEND RESUME TO:
Empower MediaMarketing
1111 St. Gregory St., Cincinnati, OH 45202
Fax: 513.719.6516 www.empowermm.com / jobs@empowermm.com
